Social Media Optimization

Social networking has become a major part of our lives today. A major portion of your target audience is available through social networking platforms. Social networking sites are the most frequently visited sites on the internet. There is no better way to connect with your audience than through these platforms.

  • Why you should invest in social media optimization (SMO)

    SMO is an effective way to get and stay ahead of your competition. SMO offers you the following benefits:
    » Social media platforms give you the opportunity to engage with your customer base. Through SMO, you can increase the visibility of your brand.
    » SMO is a relative cheap internet marketing strategy and yet it is quickly becoming one of the most effective ways to establish a brand online.
    » Effective SMO also improves search engine rankings of websites.

  • Our approach

    We will ensure that there are relevant links to pages within your website.
    URL Rewriting:
    We will include the relevant keywords in the URLs of your web pages.
    Site maps:
    We’ll update the infrastructure of your website and include a site map. This will ensure indexing of the pages on your website on search engines.

Our services include:

Social media profiles

We’ll ensure that your business has social media profiles on the most popular social websites including:

Facebook is one of the most popular social networking sites with over one billion users. We apply data reporting and advanced consumer insight analysis to help you connect to and engage with your target audience.
Twitter is one of the most effective ways of engaging with your audience and creating a buzz about your brand. We’ll help you by applying advanced data insight and audience targeting methodologies to get your audience so as to provide content that engages your customers.

Creation of content for specific channels

We provide content that targets to suit audiences on your chosen channels. Our content is engaging and effective in establishing your brand.

Creation of optimized content

We use relevant keywords in content to enable users to find it. We study your target audience and determine the most relevant and effective keywords to apply to your campaign.

Social listening

We study your target audience to identify any opportunities and take advantage of them. We’ll help you create a buzz by giving your target audience what they are looking for.

Studying the competition

Targeting audiences and segmentation

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